The 9L's: Key Concepts For Building a High-Performance Culture

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The absolute keys to transform your organization, and sustain high-performance!

Read some of The 9L’s book reviews from those that have read the book!

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's however will expound on the key principles, the core concepts that each and every person can apply and use. No matter what their background is, or their leadership beliefs! The foundation laid out in this book will allow anyone to create, nurture and build a high-performance culture. Inside the book you will find, and understand the following:

  • The keys to unlock your learning potential

  • Understanding communication and why it breaks down

  • Understanding what level you are on in relation to those you lead

  • What exactly vision is and why it matters so much if you want to succeed

  • How to calibrate our normalcy, so we don't mistake a toxic workplace for 'normal'

  • Why downtime, and days off matter even more than time at work.

  • The formula for success no matter what the endeavor is inside the organization

  • How to make it last

The book covers nine principles of leadership all of which start with the letter "L". Learn, Listen, Love, Look, Laugh, Level, Live, Labor, Last. The ultimate point of the book is to provide the reader with the single greatest tool that they can possess in a leadership role, and that is a lens by which you can judge every decision that you must make in your organization.


The 9L's is the book form of Corley Moore's highly successful and sought after master-class, the 9L's of Leadership. Which was originally built in 2018 and has been taught all across the country. Here are excerpts of what attendees of the class had to say:

Excellent class. Awesome presentation. Flowed great. Sparked excellent conversation. Must keep this a part of all future Academies.

I really enjoyed it. Great information. Presented well.

Amazing class. Must bring back.

Incredible class. Chief Moore did an awesome job presenting leadership.

Best part of the week. I think we would benefit greatly with this being a full day class.

Favorite part of the Academy. All Sergeant’s and above should have to attend that class.

Phenomenal class. Would be beneficial for everyone in the Department to have this class.

Very good class. Maybe get it out to more members of our Department. Very informative information. Great information and speed.

Recommend this class to any person on the job.

Extremely good. This was an inspiring talk. I felt glad to be given a chance to listen.

Very good information. Needs to be in future classes.

Loved this class.

Awesome class!

Perfect presentation. Kept my attention the whole time.

Awesome class! Very informative.

This was a great class. I got way more out of it than I expected. He should be invited to all future Academies.

Probably one of the best presentations I’ve been present in a very long time! The material was very thorough and could tell the passion and work that had been put into the presentation. I would hate to have to follow up to this.

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